Easiloan develops CRM brilliance through integrated services


Today Express News | Ajay Verma 15th March ‘2022: Every brand aspires to not just acquire customers but engage with them in the long term. However, customers to day have higher expectations and changing needs, more than ever before, which makes it challenging to engage with them for a lifetime. Recognizing this, Easiloan, India’s first digital home loan marketplace which solves the home loan journey for the end-consumer with a hassle-free online experience, is also focusing on expanding its product offering to simplify the lives of its customers and channel partners. The brand aims to create an ecosystem to make the home loan ‘discovery to sanction’ journey transparent, real-time, and seamless for all stakeholders in the ecosystem.

Through its CRM-backed agile technology platform, the brand ensures the customer gets real-time updates on their home loan application. It enables the customer to track the application status of sanctions and expected timelines, real-time movement of documents during the disbursement stage between bank and developer, and all internal/external queries raised during the process. Similarly, an extended CRM for partners provides them with real-time visibility into their customers’ lending processes, thus helping them plan cash flows and inventory.

Having entered the market in Jul-21 with its path-breaking all-digital home loan platform for the end consumer (borrower), the brand, with its new product feature, aims to cover the entire home buying and banking ecosystem and have customer’s ownership at various stages. Easiloan is currently working with the top 15 banks and housing finance companies in the market, including HDFC Ltd, ICICI Bank, LIC, Axis Bank, SBI, PNB HF, to name a few.

Pramod Kathuria, Founder & CEO | Easiloan mentions, “Our digital home loan platform has been well received by the trio of home buyers, home sellers, and the banking ecosystem. While this continues to be our focus area, the magic is when you integrate it seamlessly into the lives of your stakeholders. This is where we are going a step further in building custom initiatives such as CRM modules that simplify the lives of our customers. Our tech-first approach delivers insights on consumer behaviour and the issues faced by partners. This enables us to strengthen our core product and help the customers fulfil their entire journey on the Easiloan platform rather than having a disjointed experience. Furthermore, we believe that while our core product helps us monetize, the CRM strategy will help Easiloan democratize the process for all stakeholders in the ecosystem.”

Easiloan is on a quest to equip the home loan borrower with an array of choices, transparency and a high-NPS experience while empowering real estate and banking stakeholders to also engage better on the Easiloan platform, thereby enhancing customer loyalty and owning the customers.

About Easiloan:
Easiloan is an end-to-end digital home loan platform for home buyers, real estate developers, brokers, and lenders, bringing the demand and supply together. Easiloan works as the front-end to Banks with a re-imagined approach for sourcing and processing of home loans.
Headquartered in Mumbai, Easiloan plans to go on a hyper expansion across major Indian cities with the digital offering in place. So far, the company has raised INR 8 crore as seed funding from Tomorrow Capital and has processed 1,500+ home loan cases using its proprietary technology.