TODAY EXPRESS NEWS ( AJAY VERMA ) The world’s most powerful Super Heroes – Marvel’s Avengers and Kolkata Knight Riders (KKR), a team known for the most passionate fans, have collaborated to bring a special edition merchandise range this season. The special edition merchandise launch took place in grand Hotel ITC Maurya, at Sardar Patel Marg, Delhi. The event was graced by the presence of Captain of KKR team Dinesh Kartik, along with KKR Players.
Well, the new merchandise range includes designs inspired by Marvel’s popular Avengers franchise that has been seamlessly blended with the elements, themes, and colors of the IPL team. The collection spans an expansive assortment of merchandise including t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks and more. Fans of the Avengers franchise and KKR can access some of the best designs that emanate from the union of both these worlds.
“The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real-life Super Heroes and we are thrilled to back this initiative that presents the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction,” said, Venky Mysore, CEO & MD, KKR.
“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favorite Super Heroes”, said Bikram Duggal, Executive Director and Head – Studios & Chief Marketing Officer, Disney India.
This co-branded merchandise is available on KKR’s own platform – shop.kkr.in and also across retail and e-tail outlets, just in time to meet with the mega-hype around the IPL and the release of the much-anticipated Marvel Studios’ Avengers: Infinity War.
